Performance Blueprint — LKA
A focused playbook for Sri Lanka advertisers: audience mapping, channel mix, creative experiments, and conversion-driven measurement to scale profitable campaigns.
Quick overview
This blueprint condenses MB's approach to performance advertising in LKA: clear KPI tiers, audience-first segmentation, and iterative media allocation to maximize ROI.
- Define primary KPIs: CPA, ROAS, LTV
- Map audiences by intent and lifetime value
- Test creatives fast, scale winners
Audience & targeting
Segment audiences into Acquisition, Retargeting, and High-LTV cohorts. Use intent signals and CRM matches for precision.
Lookalike / interest-based
Engaged users / video viewers
Cart abandoners / high intent
Budget split example: 60% acquisition, 25% remarketing, 15% brand/experiments.
Creative testing framework
Rapid iterations: 1 hypothesis → 3 variants → 7–14 day validation window. Measure CTR → CVR → CPA to pick winners.
Media strategy & campaign lifecycle
A lifecycle approach to budget allocation and scaling.
Case highlights
40% lower CPA after creative pivot and audience refinement.
Sustained ROAS improvement through lifecycle campaigns.
Higher lead quality and lower CPL after audience narrowing.
Playbook resources
Downloadable templates, KPI benchmarks, and media allocation guides to operationalize the blueprint.
KPIs & benchmarks
| Channel | Metric | Benchmark |
|---|---|---|
| Social | CTR / CVR | 1.2% / 3–6% |
| Search | CPA | Varies by vertical |
| Display | CPM | Efficient for remarketing |