Smart Creatives Lab — t1

Rapid creative experiments and conversion-led concepts crafted by MB’s performance marketing studio. Test fast, learn faster, scale confidently.

Become a partner Contact us

What we test

We design and validate creative hypotheses across formats — static visuals, short-form video, dynamic templates, and interactive story ads — focusing on measurable lift in CTR and conversion rates.

Audience-led creative variations
Messaging & offer experiments
Format-specific creative stacks

View playbook

Creative framework

Hypothesis → Variant → Signal → Scale.

Rapid production

Template systems for fast iteration across channels.

Measurement

Clear KPIs and experiment controls to surface winners.

Portfolio highlights

Selected examples where creative experiments delivered measurable uplifts in performance metrics for partners across verticals.

Message reframe — +18% CVR in control vs winner
Thumbnail swap — +24% CTR on high-intent placements
Offer-first video edits — scalable lift in ROAS

Grow with us

Lead Creative — N. Fernando
Performance creative director, Kandy

How we operate — FAQ & process

We run short cycles (7–21 days) depending on traffic, prioritizing clear signals and statistical relevance before scaling winners.

You receive creative briefs, variant packages, KPI reports, and scaling recommendations. We collaborate tightly with your media team or run full-service media execution.

Flexible engagement: project-based pilots, monthly retainer for continuous testing, or partnership revenue-share for co-developed IP.

Ready to run tests?

Join our cohort for a pilot program: get three creative variants and a short test plan to validate a high-impact hypothesis.

Join our team Get a consultation See the playbook

Quick facts

Location	Kandy, Sri Lanka
Focus	Performance creative
Contact	+94765281934

Insights & Resources

Media Buying Playbook

Partner Program LKA

Contact & Requests